Websites are an integral part of any business. Whether you have a side business selling homemade creations or run a multi-million-dollar firm, everyone needs a professional website design that not only speaks from their company, but pleases their visitors as well.
That’s why it’s shocking to see websites that don’t do either of these things. A user is likely to spend just a few seconds on your site before they decide to take an action—either by calling you, filling out a form, or sending you an email—or leave your site entirely. Those users who leave will most likely never come back. Although the saying ‘don’t judge a book by its ’cover’ has ingrained in our heads when we were children, it doesn’t hold true when it comes to a website.
There are many platforms out there that allow the everyday person to create their own website, and while these may be beneficial for the short-term or for a personal site that isn’t tied to a company, anyone who hopes to start a business or gain business through their website will quickly find that these do-it-yourself website platforms fall flat.
Website design in South Florida is extremely competitive: in the past few years, the most successful Boca Raton and West Palm Beach companies have amped up their websites, offering interactive sites that truly speak to their customer. From maintaining the site to implementing web development tactics and internet marketing, here’s why you need professional website design in South Florida.
You Will Get the Best Design
Websites that allow you to create your own website greatly limit you on design. Usually, you are able to pick from set templates that may not line up with the purpose of your site. When you work with a web designer, they are able to take all of your wants and needs into account before the site is created. If you wish to have a certain feel to your site that can’t be found in a pre-made template, a professional web designer will be able to do this for you.
On the same note, a designer will also create a website that is unlike any others. You don’t want customers to recognize your website as a reminder of a competitor or similar brand. A designer is skilled in creating unique websites and you can ensure that the website they create for you is one-of-a-kind.
The Interface is Guaranteed to be User Friendly
The most important aspect of a website is how easily a user can interact with it. If your site isn’t user friendly, it won’t matter how gorgeous the design looks. A professional website designer understands this, and a good designer will always put an emphasis on the interface when creating your website. Whether you hope to gain leads through a form or through a contact number or e-mail address on your site, a designer will create a site that not only lets the user browse easily, but also allows the user to contact you or buy your product almost seamlessly.
On the contrary, if a user clicks on your website and they have trouble finding what they need, they won’t stick around. The attention span of internet users is extremely low, and you should never assume that a user will take the time to find what they are searching for. A website designer will run tests and ensure that any type of user, whether they are computer savvy or not, will be able to simply navigate your site.
They Will Manage Your Site Long After It’s Created
You have a gorgeous design with a user-friendly interface and you think your work is done. Unfortunately, website design is so much more than just design. Website designers who also provide web development will make sure that your site is not only working, but also managed properly.
If you have a form on your website, you will need someone to monitor the responses, as well as the traffic you get to your site. It’s also very likely that your site may crash or experience interface issues, which is common. Having a web developer manage your site will ensure that this gets fixed right away. In addition to monitoring your site for errors, they will also be able to update it with new information. Did your company release a new product? Did you decide to re-do your logo or brand information? A professional website designer will be able to make these changes without a long wait period, giving your users the most up-to-date information about your business or product.
You Will Have the Latest Technology
There are a ton of technologies out there related to websites and website design. In today’s world, web development techniques are in a constant state of evolution. That’s why it’s so important to hire a West Palm Beach web development team to create and manage your website. They will use the top industry development tools and CMS platforms to create and maintain a site that uses the best technologies available.
If you see things like Java, WordPress, Shopify and Python and feel overwhelmed or completely in the dark, you will benefit from hiring a professional web designer.
You Will Save Time to Work on Your Business
If you are looking for web design in South Florida, it’s likely your company isn’t an internet marketing or web design company. It’s for this exact reason that hiring a professional web designer and developer is vital to your business. You shouldn’t be concerned about your website on a daily basis. In fact, if your website goes down, it shouldn’t be a reason to abandon the true goals of your business. By hiring a web designer, you can throw all your internet woes out the window and focus on what really matters: building your business.
If you are looking to create or revamp your web efforts, contact a website design firm like Smashed Media. We are a full-service web development team serving Boca Raton, West Palm Beach and the entire South Florida area. For more information, give us a call at 561-494-5137 or visit our website.