When trying to find information on the internet, one will use a search engine to type in their question and a list of results will pop up that are relevant to the question being asked. The main search engine that people use is Google, and almost everyone knows how to use its basic functions. After you search something in Google, the responses do not just show up in a random order. Google has programmed an algorithm that tries to match all the keywords in your search with the relevant articles to see which article best matches up with the search. This process is better known as SEO and is crucial for the success of one’s business.
What is SEO Marketing
SEO stands for search engine optimization and is the practice of increasing the quality and quantity of total traffic that is directed to your website. The traffic increases on your website by picking out the keywords located in articles that are encrypted on the website of the company. After matching up the keywords from the search engine and the articles, Google then lists the articles by the most keywords and relevance to the least.
The best way to make sure your SEO marketing is done right is by finding a local SEO marketing agency. A local SEO marketing agency offers search engine optimization to businesses that end up helping with the overall visibility of the website. Your company’s website can have all of the correct information on the site, but if you lack the proper SEO tools your website will never be seen when potential customers Google it. A local SEO marketing agency can also restructure your company’s website and content to make sure that it not only looks more alluring for customers, but also for Google and other search engines.
How Local SEO Marketing Service Works
If you know anything about the digital marketing industry you would be aware that a well-implemented SEO plan results in the largest return on investment for the company. A great benefit of using a search marketing agency is that they have SEO experts who know exactly what it takes from a website so that traffic is always very high on the site. At Smashed Media we have a highly trained team of SEO experts with the top components of implementing a successful SEO strategy. Our SEO strategy has six main components, which are as follows:
● Title and Meta Tags
● Social Media
● Product Images
-Keywords are the key to SEO as the search engine is trying to match the keywords from the search engine to the keywords in a website. Our team starts the SEO process by gathering all the necessary data about potential relevant keywords, including the search volume and competition. After all of the relevant keywords have been collected the next step is moving these words into the content.
-Content is the main form of information that customers can find in a company and it is generally located within the company’s website. The content must include proper research on related competitor’s articles and pages to ensure that the information is relevant and accurate. When writing the content it is also important to make sure the keywords previously listed are included within the content. If the keywords can be easily located in the content it will help with your page showing up on search engines more frequently.
-A backlink is simply an incoming hyperlink that takes you from one web page to another website. Our staff at Smashed Media does not believe in the quantity of these backlinks, but more so on the quality of the backlinks. Having backlinks within your website creates a more user-friendly experience allowing them to move freely from site to site. These backlinks are crucial to connecting content for the same company on the same site.
-Title and meta tags are very crucial in optimizing a website, but generally gets overlooked by the public. When the results come up in Google, you will notice that there are keywords either highlighted or crossed off below the article for each result. These tags directly impact whether or not a user will consider your page relevant to their search, which may result in them clicking through to learn more about your product or service. High-quality meta tags are of the utmost importance to our staff because it does not matter how well the page is ranked if it is not generating any clicks.
-Social media has not only grown in the personal lives of many individuals, but it has begun to play a massive role in promoting businesses. Many search engines, such as Google, now have algorithms that put social metrics at the forefront of the search. This increases the importance of having well-known and well-managed social media accounts, so your company will show up even higher on search engines. Having good social media accounts also increases the activity with your company causing more traffic on the site.
-Product images are also very important for developing a successful brand. Now that e-commerce is growing at a rapid pace, it is even more crucial to have clear and quality photos of the product. A local search marketing agency can also add keywords to the photos resulting in them also showing up on search engines.
Benefits of Using Local SEO for a Company
There are many different ways in which using SEO can benefit a company, but there are three main benefits that we are going to focus on. The first benefit of using a local SEO company is that your business will improve in its search rankings. By having a skilled staff of experts it is very easy to improve the rankings within the search engine for your business. An SEO company can also improve with the quality of traffic that your website may see. This is done by correctly listing the keywords and phrases that properly align with the content on your website. Lastly, the results that a local search marketing agency comes up with can be measured. Having measurable statistics is very important to the company because you can see if the work being done is beneficial. When using these analytics you can also tell the best times to post certain things along with how your company can improve upon what it is currently doing.
When trying to figure out the best way to promote your company, look no further than the experts at Smashed Media. Our team of highly trained digital experts know exactly how to take your company to the next level. We are a complete media agency that takes pride in celebrating entrepreneurship and helping entrepreneurs exponentially increase the online presence of their business. Give us a call at (561) 494-5137 and see how Smashed Media can help your business smash the competition.