A full-service digital marketing agency can do wonders for a business. In today’s day and age having an online presence is very important for the growth of a business. People are searching for products and services online every day. It is important that people can find your business online and come across your business’ website before one of your competitor’s website. This is where using a digital marketing agency can be very beneficial. They can help your business become the first found when someone is searching for your product or service on the web. Digital marketing agencies can create you a cutting-edge website that provides your customers with the best online experience. They will bring traffic to your website, engage customers with your website and ultimately bring in sales leads through a variety of digital marketing tactics.
What A Digital Marketing Agency Does
A digital marketing agency enhances businesses online presence and customer engagement through web design and development, brand identity, SEO (search engine optimization), paid advertising, SEM (search engine marketing), email marketing, social media, UI/UX development, CRM (customer relationship management) platforms and much more. These digital marketing tactics are used to bring potential customers to your website and bring your business sales leads. When people that visit your website download a coupon, fill out a form or buy a product or service, digital marketing agencies are able to track how those people got to that page of your business’ website. They analyze the traffic that comes to your website through google analytics and can see how a person found your website, what pages a customer visited, how long they visited a page, and much more. They can figure out if customers are engaged with your website and where improvements are needed. And most importantly find out how they converted a potential customer into a lead or made a sale for your business! You will find out what the best online tactics get you leads and sales. For example say someone clicked on your ad or post on Facebook and it brought them to your website and then they bought a product or service on your website, a digital marketing agency can see that the sale you just got came from Facebook! Another example, say someone clicked on your ad or website on Google’s search engine, a digital marketing agency can figure out that the lead or sale came from Google. A digital marketing agency is able to understand buyers behaviors, what online platforms buyers used to find your website and what catches their eye. This way they know where to place information, ads, and promotions about your business, and which information, ads, and promotions catch your buyers eye the most! A digital marketing agency can then create the best content that catches your customers eye and brings in the most sales leads!
Services Digital Marketing Agencies Offer
Brand Identity – Digital marketing agencies can create your brand identity which is very important if you are wanting your brand to stand out over other competitors. They can create a logo, website and business cards for your business. They give your brand an eye-catching identity and your website a custom theme based on the latest industry trends.
Website Design Boca Raton and Development – They can create a website and set your business up with its own domain and insert plugins that will best assist your customers (e-commerce/social media integration). The websites created for business will look great, be user-friendly and be easy for users to navigate.
SEO ( Search Engine Optimization) – Also known as organic (free) search. Digital marketing agencies can implement content creation, link building, meta-tag optimization, keyword enhancement into your website and blog posts. This is what makes your website show up at the top of search engines result pages (SERPs) when someone types in your business or keywords associated with your business into a search engine. This is very important if you want your customers to find you on the web and is how you get most of your leads.
SEM (Search Engine Marketing) – Also known as non-organic (paid) search, is the process of gaining website traffic to your site by buying ads on search engines. These ads must also have keywords in them that are related to what people are searching for. For example, if you type into a search engine “yoga near me” an ad with those keywords in it may pop up at the top of your search engines results page. SEM uses PPC (pay-per-click) which is where you pay a certain amount of money each time a user clicks on your ad or CPM (cost-per-thousand impressions) which is where you pay a certain amount for 1,000 impressions. Impressions are each time an ad shows up on a users screen and it does not mean they clicked on it.
Other Online Advertising – Display ads, social media ads, video ads or native advertising are other forms of paid advertising digital marketing agencies offer.
Social Media – Marketing agencies can create and schedule social media posts for your business.
CRM Platform (customer relationship management) – They can set up CRM systems for your business. These are the channels of contact between your customers and your business.
UI/UX Development – Digital marketing agencies can make your website mobile friendly and create an app for your business.
Email Marketing – They can set your business up with an email campaign manager which allows you to send out emails to your customers. They can also create, schedule and send out the content of the emails for you.
How The Services Work With Each Other
If you want your business to grow and attract customers, using multiple digital marketing tactics together will give you the best long-term results. Your business’ website needs SEO and SEM If you want it to show up at the top of search engine results pages when people type in keywords related to your business into a search engine. Your website also needs an eye-catching brand identity if you want people to remember your brand and for it to stand out over your competitors’ websites. The website should also be easy to navigate and mobile friendly if you want to reach the most users and want your users to stay engaged. The more ads, social media posts, and emails that link to your website, the more traffic that comes to your website. If you have an efficient CRM system to communicate with your customers, the more likely customers will want to buy a product or service from your business again. The services marketing agencies offer work best together if you are wanting to bring the most traffic to your business’ website.
Why Your Business Should Use Smashed Media
If you need a new brand identity or web development Boca Raton, feel as though you are not getting website traffic, not on the top of search engines, want to find out where your leads or sales are coming from, or need assistance with ads and so on, Smashed Media can make this happen and answer all your unknown questions. Smashed Media provides digital marketing services for any business whether it’s for retail, accounting, construction, or real estate you name it, every business needs digital marketing. Our digital marketing Boca Raton agency will define your goals, formulate a plan and execute a digital strategy that’s right for your business. Contact Smashed Media at 561-494-5137 and speak with our digital marketing specialists.