5 Easy Steps to Skyrocket Your Instagram Account
Love it or not, in today’s digital age no business can afford to ignore the impact of social networks. Instagram, Twitter, Facebook—they’re all powerful mediums by which companies can connect with their target audience, driving profits via both direct and indirect means.
The Power of Instagram
The photo and video sharing channel might be a few years younger than its competitors, but Insta is the go-to channel for many, especially Millennials and Gen Z. And that’s why it offers such an influential avenue for the savvy business to connect with current and future customers.
So let’s take a look at 5 easy steps that not only skyrocket Instagram engagement, but massively increases the likelihood that these leads will convert into sales.
1. Know your audience: This is an ever-changing field, and it’s essential to keep on top of exactly what customers in your niche are interested in. Let’s face it, the online world is fickle; Just when you think you’ve cracked what people are searching for they’ve moved onto the “next big thing.” Understanding your audience’s behavior, interests, and likes in real time is essential.
Tools such as Combin and Crowdfire can be used to gain a deeper understanding of audience habits. Of course, such research needs to be carried out on a regular basis, which is why many companies choose to use social media marketing services to ensure their efforts are being channeled in the right direction.
2. Stalk your competitors: Not literally, of course. But they’re your competitors for a reason. And, let’s be honest, you ultimately want to persuade their customers to switch allegiance to you. Your rivals will also be carrying out research into their follower’s habits, and there are many tools available that allow you to understand how well their campaigns are engaging.
3. Understand the importance of timing & regularity: Never underestimate how crucial it is to post on a regular basis, AND do so at the times most likely to encourage engagement.
This can be one of the most confusing aspects of social media marketing to understand, as there’s no “one-size-fits-all” algorithm. Instead, it’s necessary to study and work with your particular follower’s habits to schedule posts for the best results.
4. Partner with influencers: Get this vital choice right and it can provide a massive boost to audience engagement. Using the services of a social media marketing agency can ensure that you collaborate with an influencer who has a following that genuinely resonates with the product/s that your company has to offer.
5. Tell stories: Your brand will stand out from the masses with cleverly created “micro-stories,” rather than the run-of-the-mill (AKA, boring) brand messages that most companies offer on Instagram.
Smashed Media uses this story-telling to bring brands to life, not only increasing the number of followers but drawing very real leads through your social media account.
For cutting edge social media engagement it’s necessary to innovate a bespoke campaign following detailed, curated research that’s regularly updated. Smashed Media’s social media management services provide just that. Get in contact with our friendly team to discover how entrusting our analysis, creation, and posting services are and how we can create an incredibly positive effect on your social media marketing efforts.