Influencer marketing has exponentially grown within the last few years in terms of both the amount of marketing dollars going toward influencers and the public interest for this new phenomenon. The amount of searches for “influencer marketing” alone has increased by over 1,500% over the past few years. It is quite clear that influencers are here to stay.
Let’s make one thing very clear—the most successful social media influencers are doing very well indeed, thank you very much. From charging thousands of dollars per post through to freebie travel to locations with eye-watering price tags, for the uber-successful, this is a truly lucrative path to follow.
As the old adage says “showing up is half the battle.” When it comes to digital marketing, this is the truth. However, with so many platforms to choose from, it can be difficult to understand how to conquer each one.
On January 4th, 2019, the undefeated internet Gods struck yet again in the form of an Instagram post featuring, you guessed it, an egg. Yes, while it may be hard to believe, a simple brown egg placed in front of a white background was able to speed its way through the ranks to dethrone the ‘like’ amount of any other picture on the social media platform.