Arnold Palmer Apparel
Arnold Palmer is recognized worldwide for his incredible golf performance record, irresistible personality & the kindness with which he greeted all with whom he came in contact. Palmer collected 92 championships throughout his career. Winning the Masters four times; the U.S. Open as well as the 1961 & 1962 British Open. Throughout the years, the Arnold Apparel brand has achieved global notoriety by expanding into a variety of different consumer markets. Today, consumers across different demographics can be seen sporting the Arnold Palmer golf umbrella on a wide variety of fashions & retail goods.
Working closely with the Arnold Palmer Apparel team, we designed & developed an ecommerce website built on Magento to bring the entire brand experience to life. While our goal was to create a website that would entice users & motivate them to purchase products through the website, it was also crucial that certain elements were a natural extension of their brand guidelines. After dozens of team meetings to discuss strategy the outcome was a flexible, scalable website with a forward-looking design & custom-built ecommerce structure that is as effortless for Arnold Palmer Apparel to manage on the backend as it is for users to shop on the front.
Our objective was to implement more effective ad campaigns to help boost their online traffic & drive sales. Using highly targeted ad placements within specific markets & by consistently tailoring ads & placements to meet customers at their position in the sales funnel, we successfully lowered Arnold Palmer Apparel’s customer acquisition cost & increased their ROAS.