Genetify offers personal training & fitness programs that are customized to meet each client’s health & wellness goals. Genetify also offers blood & DNA screening to determine whether particular food intolerances or allergies could be inhibiting weight loss, causing digestive issues or even leading to significant decreases in energy. Genetify’s core mission is to help clients achieve whatever it is they set out to accomplish, whether that be losing a few pounds, dropping three pant sizes, increasing muscle tone, improving energy levels & endurance or preparing their body for an upcoming marathon.
Our client came to us seeking direction on how to brand his growing personal training & fitness business. After many meetings to discuss the core messages that were central to the brand’s mission, we constructed a brand identity that truly embodied the brand’s personality, which is characterized as professional, knowledgeable & approachable. Once the brand’s new name was agreed upon, our team went back to the drawing board to come up with a design that would bring the brand to life. Genetify’s business cards were designed to optimally embody the brand’s core identity elements. A clean, minimalist layout is tastefully augmented by the brand’s signature red highlights & stylized logo design. The simple yet bold composition conveys a sense of stability & confidence, two values central to the Genetify brand. The white stylized “G” on the red background proudly evokes strength & confidence which are highly indicative of the brand’s mission – to empower clients by helping them achieve their personal wellness goals.
Business card backs feature a black background with a variety of abstract bubble-like icons with a grey hue. To maintain consistency throughout the card, we selected a simple yet modern white font which truly stands out against the vibrant red & black backgrounds. By only using uppercase letters, we created a strong, balanced & stable overall look & feel consistent with the brand’s core messages. The left corner of the card uses the provocative slogan “KNOW YOUR ADVANTAGE.” This particular slogan leaves plenty of room for individual interpretation & will have vastly different applications & significance depending on the reader.