Gracie Barra is a Jiu-Jitsu School with over 700 locations worldwide. Gracie Barra’s mission is to train body, mind & spirit through the highest level of Brazilian Jiu-Jitsu instruction. According to Master Carlos Gracie, Jr, Jiu-Jitsu is an art which acts as a vehicle for individual development & the strengthening of the family spirit, going beyond the winning-losing or contest philosophy. One of the most unique attributes about Gracie Barra schools is their family-orientated approach. Although they have some of the most tenacious champions of Jiu-Jitsu in the world, their schools are all able to preserve a training environment that is welcoming for the entire family, including men, women & children.
Gracie Barra came to us needing a website with a modern, clean look that would sufficiently convey the brand’s core values. Our goal was to drive awareness, reach & conversions through branded storytelling & an easy-to-navigate web design. Gracie Barra’s landing page was specifically designed to seamlessly guide users through the brand’s mission, values, classes offered, locations & so forth. Through visually appealing design, the site welcomes visitors & guides them in & around the page. A common theme among Gracie Barra users is their interest in health, personal growth & development. Smashed Media was committed to carrying this theme uniformly throughout the website by using photographs which showed instructors working with a number of different age groups variety in different class settings.
To capture more demand, Smashed Media created & optimized a paid search campaign with more targeted keywords, aggressive bidding & unique ad copy based on their users’ search queries. In a relatively short period of time, Smashed Media was able to use search, display & social media advertising to increase Gracie Barra’s digital presence, drive more traffic to the website & boost sales.