Phil’s Animal Rentals
Phil’s Animal Rentals is the industry recognized specialist for the provision of expertly trained animals to the entertainment industry. Having been in the business for more than three decades, they’ve been responsible for animals in classic movies such as Babe: Pig in the City and the famous cow in the Chick-fil-A commercial. In addition, they also provide a range of animal-related props and vehicles, making them the go-to company for any business, individual or entertainment enterprise searching for an ethical solution to their animal or animal-related needs.
Smashed Media worked closely with Phil’s Animal Rentals to understand the requirements of consumers in this somewhat niche industry. The ideal website needed to be simple to navigate yet provide a complete overview of what the company has to offer. In addition, it was necessary to highlight the humane training methods and compassionate care afforded to the animals.
Our objective was to create a website that was fully functional, allowing users to discover exactly what animals and related aspects were available. We optimized the site design to allow for seamless navigation, included a quote facility, and re-iterated the well-being of the animals. Our design team also introduced potent, recognizable branding, creating a theme that was utilized throughout the website and also transferable to other digital and traditional marketing strategies.
In an industry that has historically relied mainly on more traditional marketing strategies, Phil’s Animal Rentals approached Smashed Media for the task of improving its online presence. In addition, they wished to uncover further market opportunities and to differentiate themselves from the competition.
This was successfully achieved following dynamic research into the industry itself, customer requirements, and related avenues that had the potential for increased income. We also delved into customer habits, loyalty, and key aspects that converted leads to sales. Smashed Media effectively boosted online traffic through a variety of means, including targeted ad placements and tailored adverts. By implementing such focused and compelling advertising campaigns led to a far higher return on advertising spend and an in-depth understanding as to the direction for future campaigns.