Packaging Supply Group
As a renowned leader in the packaging industry, for over two decades, Packaging Supply Group has worked with clients in various industries to provide custom solutions for unique jobs. PSG offers a variety of tapes for all industrial needs, wrapping materials to secure products, and efficient supplies for packaging solutions. Their products have been used in construction, schools, farming and more.
The Packaging Supply Group website was designed to be bold and informative— meant to emphasize the company’s incredible competence. A balance between a simple design and outstanding communication was our goal. Our clean, user-friendly interface differentiated this company from its competitors.
This standalone web page was designed specifically for a digital marketing campaign we created for this client. The simplicity of our landing page was the best option for increasing the conversion rates between a Google Ads campaign and lowering the cost of acquiring sales.
Smashed Media worked closely with Packaging Supply Group to enhance their branding. We wanted to create a brand identity that encompassed everything this company had to offer. Using our data from extensive marketing research, we formed a strategic plan to define PSG. As a final product, we developed a brand that portrays professionalism and efficiency.
Our team came up with a design that defined the company’s core elements. PSG’s business cards were designed to display essential information in a small space. A clean logo is presented by the brand’s signature colors. The simple yet bold typography represents two of the company’s main values: expertise and organization.