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The Bio Station

The Biostation’s core mission is to redefine healthcare at every touchpoint by providing patients with the highest level of care every step of the way. Their distinctly personalized approach to wellness begins with advanced testing & a comprehensive personal consultation with one of their experienced doctors. With its state of the art medical facility, advanced diagnostic testing & world-class medical team led by two full time doctors, the Biostation has helped thousands of men & women rejuvenate their bodies, revitalize their minds & reclaim their confidence by helping them look & feel their absolute best.

BRANDING STRATEGY

The Biostation’s goal was to forge a modernized brand identity & online presence to help grow their business beyond the revenue benchmarks it had already achieved. While building the new website, mobile responsiveness was a top priority for us as it would ensure the site’s narrative experience transferred seamlessly to mobile devices of all sizes. For the logo, we sought to maintain the integrity of the brand while also giving it a fresh & modern feel. The result was a unique, simple & sophisticated iconography alongside an elegant contemporary typeface. Taken as a whole, the logo represents a brand whose mission is to redefine healthcare at every touchpoint through a personalized approach to wellness that provides patients with only the highest level of care.

WEBSITE DESIGN

In order to give their website a more personalized touch, the website experience begins with a homepage featuring rich video content which depicts patients entering the Biostation’s state of the art facilities. The video is used as mechanism to invoke an emotional response & build user confidence in the brand. As users watch the video, they see clients of all ages consulting with expert physicians & receiving a number of different services.