GROW YOUR BUSINESS USING YOUTUBE ADS
Google’s YouTube platform has become the largest online video platform for user generated content. Effective January 2017, Google made changes for AdWords to permit advertisers to reach more YouTube viewers, particularly across mobile devices which is where 50% of YouTube views occur.
“Content marketing is a commitment, not a campaign.” – Jon Buscall
Build your audience through organic growth by creating unique content that expresses the positive influence of your brand. Our video producers create cost effective videos with a positive message.
Each and every message spread across your YouTube channel should be intricately crafted to appeal to the target audience based on demographics, where the message is being communicated, and what your objective is with that audience. We create custom-curated content to appeal to the audiences most important to your business.
Additionally, Google announced that advertisers would be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting.
In light of these changes, ads can now be targeted at people who recently searched for a certain product or service to target the video ads they will be served on the platform. Therefore, if the content of a video ad is closely related to a user’s search, they will be more likely to watch the entire ad or click through the ad to the website.
We create custom marketing and advertising campaigns to help your brand take advantage of the growing audiences found on the platform. Our team identifies new opportunities to both include ads on popular videos in multiple formats while reaching out to popular channels to get a more branded experience in the actual content of their video.
Each and every message you spread across your YouTube presence is intricately crafted to appeal to the target audience based on demographics, where the message is being communicated, and what your objective is with that audience. We create custom-curated content to appeal to the audiences most important to your business. We also track individual messages and campaigns to figure out what is currently working, and which messages need to be further refined to reach the largest audience with the highest conversion rate.