YOUTUBE ADVERTISING

YouTube Ads are a phenomenal way to reach users worldwide while they’re viewing YouTube content. With over 1 billion users worldwide, 50% of which are mobile users, YouTube ads, when done well, help promote brand awareness & drive sales. YouTube advertising is a cost-effective way to target your audience using one of the most engaging forms of content – video. Running YouTube ads will ensure a larger segment of your target audience locates the video content you’ve produced.

GROW YOUR BUSINESS USING YOUTUBE ADS

Google’s YouTube platform has become the largest online video platform for user generated content. Effective January 2017, Google made changes for AdWords to permit advertisers to reach more YouTube viewers, particularly across mobile devices which is where 50% of YouTube views occur.

“Content marketing is a commitment, not a campaign.” – Jon Buscall

Build your audience through organic growth by creating unique content that expresses the positive influence of your brand. Our video producers create cost effective videos with a positive message.

Each and every message spread across your YouTube channel should be intricately crafted to appeal to the target audience based on demographics, where the message is being communicated, and what your objective is with that audience. We create custom-curated content to appeal to the audiences most important to your business.

Additionally, Google announced that advertisers would be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting.

In light of these changes, ads can now be targeted at people who recently searched for a certain product or service to target the video ads they will be served on the platform. Therefore, if the content of a video ad is closely related to a user’s search, they will be more likely to watch the entire ad or click through the ad to the website.

We create custom marketing and advertising campaigns to help your brand take advantage of the growing audiences found on the platform. Our team identifies new opportunities to both include ads on popular videos in multiple formats while reaching out to popular channels to get a more branded experience in the actual content of their video.

Each and every message you spread across your YouTube presence is intricately crafted to appeal to the target audience based on demographics, where the message is being communicated, and what your objective is with that audience. We create custom-curated content to appeal to the audiences most important to your business. We also track individual messages and campaigns to figure out what is currently working, and which messages need to be further refined to reach the largest audience with the highest conversion rate.

At Smashed Media we work directly with each client to create effective & compelling YouTube advertisements that will drive success for their business. We use YouTube’s advanced targeting options, such as geographic, demographic, video title & viewer interests, to help your brand tap into even the smallest niches & attract the correct audience so that each view counts.